Getting your website to rank on Google can be difficult, especially when you are targeting highly competitive keywords. Large websites often dominate popular search terms, making it hard for new or small websites to get traffic.
Low competition keywords are search terms that are easier to rank for because fewer websites are strongly competing for them. Finding the right keywords can help you attract targeted visitors without spending a huge amount of time or money.
Guide to Find Low Competition Keywords
So, how do you find low competition keywords? Let’s look at some simple and practical methods.
1. Start With a Broad Keyword
First, think about the main topic you want to write about. This could be related to your business, blog, product, or service.
For example, if you have a website about digital marketing, you might start with keywords like:
- SEO
- keyword research
- content marketing
- link building
- local SEO
These broad keywords are usually highly competitive. Instead of targeting them directly, use them as a starting point to discover more specific keywords.
2. Look for Long-Tail Keywords
One of the easiest ways to find low competition keywords is to focus on long-tail keywords.
Long-tail keywords are longer and more specific search phrases. They usually have lower search volume, but they can attract people who know exactly what they are looking for.
For example, instead of targeting “keyword research,” you could target:
- how to find low competition keywords
- best keyword research methods for beginners
- how to find easy keywords to rank for
- low competition keywords for small businesses
These searches may have fewer competitors and can be easier to rank for.
3. Use Keyword Research Tools
Keyword research tools can make the process much easier. Tools such as Google Keyword Planner, Ahrefs, Semrush, Ubersuggest, and other SEO platforms can show useful information about keywords.
Pay attention to metrics such as:
- Search volume
- Keyword difficulty
- Competition
- Search intent
- Related keywords
Don’t simply choose a keyword because it has a high search volume. A keyword with moderate search volume and low competition can often bring better results for a new website.
4. Check the Search Results
Before choosing a keyword, search for it on Google.
Look at the websites appearing on the first page. Are they large, established websites? Or are there smaller blogs and less detailed articles?
If the search results contain older or low-quality content, forums, or pages that don’t properly answer the searcher’s question, there may be an opportunity for you.
However, competition isn’t only about the number of pages ranking. Search intent and content quality also matter.
5. Find Keywords Your Competitors Miss
Another useful strategy is to research your competitors. Look at the topics they rank for and identify keywords they are not targeting properly. You can then create useful content around those topics.
Competitor keyword research can help you discover opportunities that you might not find through basic keyword research.
6. Focus on Search Intent
A good keyword should match what people actually want to find.
For example, someone searching “how to find low competition keywords” is probably looking for an explanation or guide. Creating a detailed tutorial would match that intent.
If you understand search intent, you can create content that is more useful to readers and more likely to perform well in search results.
7. Don’t Ignore Low-Volume Keywords
Many beginners avoid keywords with low search volume. But low-volume keywords can still be valuable.
A keyword may bring only a small number of visitors each month, but those visitors can be highly relevant to your business. Several low-competition keywords can also bring consistent traffic when you target them across multiple useful articles.
Final Thoughts
Finding low competition keywords doesn’t have to be complicated. Start with a broad topic, explore long-tail keywords, use keyword research tools, check Google’s search results, and always consider search intent.
The goal isn’t simply to find keywords with the lowest difficulty. The goal is to find keywords that your audience searches for and that your website has a realistic chance of ranking for.
With consistent research and useful content, low competition keywords can become an important part of your overall SEO strategy.