When users search about your company or brand over the internet, what they find about you is how they perceive you to be. This is your online reputation.

According to Edelman Insights, two out of three people see the Internet as the most reliable source of information about a person or a business.

In this age and time when most people are turning to the internet to help them decide on their purchase, business, career, or anything for that matter, the online reputation of your business can not be ignored.

Whether your online reputation is good or bad, it has a multiplier effect. Misleading or malicious content about your business if ranks high on search engines has greater chances of a user clicking over it, consuming it. This makes search engine algorithms see it as being real value and promote it further. User comments and reviews over this negative comment make it even worse.

Online reputation management services help you put your best foot forward. ORM services are a grand mix of technology, content, and communication. The major focus areas include but not limited to

The goals and objectives of online reputation management are different from that of SEO and so are the tactics used to deliver these services.

In search engine optimisation (SEO), the aim is to rank a particular website up higher in the search results on multiple keywords/key-phrases/search terms to maximise the exposure for the company and generate more leads or visibility.

In online reputation management goal is just upside down. The aim is to rank a collection of websites or media profiles up higher on page #1 so when your brand name-related searches are made, you fill the first page of Google with only positive content or stories about your brand..

There is no set answer for this. It depends on multiple factors such as the current situation of your brand reputation, how negatively it is affected, whether some passive links are lying inactive for years, or is there an active attempt to malign your brand reputation, etc. Some businesses see results within a month or two while others may not see substantial improvements in 6 months to 1 year.

The best way to approach online reputation management services is to ask for a quick audit of your current online reputation. Based on this assessment a custom ORM strategy may be required for your brand and the timelines for various milestones can be defined.

Online reputation management is a highly specialised job where you can only rely on experts. Knowing “What not to do” is as important as knowing “What to do”. With our decade of experience in handling online reputation for global clients, we have learnt the skills, developed the processes, and delivered the results. We can put the wealth of this experience to work for your business too.